Can digital tourism make people travel again?

For many, Germany's legendary Neuschwanstein castles, the stunning rock of the Republic of Ireland, or the ancient waters of the Maldives are a bucket list.

 

Can digital tourism make people travel again?

In 2020, he and other international tour plans were abruptly halted’ by the Code 19 epidemic. All over the world, once crowded places are made up’ of frivolous places, where hotels are empty and not visible to tourists.

 

The statistics speak for themselves. On October 13, the International Air Transport Association (IATA) said international traffic had "disappeared", with airlines only having a normal level of 10%.

 

International Air Transport Association (IATA)

AITA estimates that barriers to travel have put more than 41 million jobs in the travel and tourism sector at risk.

 

In the absence of travelers, tourism boards, hotels, and destinations have turned to virtual reality (VR) - a technology that is still relatively in its infancy - to keep visitors interested and prepare for the long journey to recovery. ۔

 

What started out as a measure of temporary difference can now be a long-term tool for many people. ITA predicts that by 2024, travel will not resume at pre-disease levels.

 

Faced with a new reality of declining tourism, many believe that there could be a waterfall moment for the Quad-19VR that turns into a permanent reality of tourism marketing with clever and occasional marketing tricks.

 

'Alternative Travel'

'Alternative Travel'

Ralph Hollister, a global data tourism analyst and author on VR applications in tourism, says, "The effects of Coyote-19 have helped VR to some extent eliminate the stereotype in tourism. Allowed. "

 

"The more the epidemic progresses, the more likely it is that VR could take an alternative form of alternative travel as consumers become more accustomed to the technology."

 

Steve Perillo is the boss of Travel World VR, a US-based VR and 360-degree video marketing and production company that works with tour operators, destinations, cruise lines and hotels.

 

He says the epidemic has been a "shot of adrenaline" for a technology that has "never really arrived".

 

Now, he says, VR can make a potential audience hungry. "It's really gaining momentum. It's really the idea to travel long distances."

 

'Essential Elements'

In this environment, many countries have stepped up their VR marketing efforts to prepare for the gradual revival of their tourism industries.

 

Prominent among them is Germany, which has unveiled a number of in-depth projects to highlight the country's potential as a travel destination.

 

Germany has taken viewers on VR trips to different parts of the country

In 360-degree videos designed to be viewed’ on the Oculus Rift headset, for example, the German National Tourist Board (GNTB) allows viewers to travel around the country, as well as some of its Baltic and North Sea coasts. Also taken in parts.

 

For Microsoft Holiness - Another set of videos includes views of six of the country's most famous castles and palaces.

 

"Digital applications do not and do not intend to change the real world travel experience," GNTB chief executive Petra Hedorfer told the BBC.

 

In 360-degree videos designed to be viewed’ on the Oculus Rift headset, for example, the German National Tourist Board (GNTB) allows viewers to travel around the country, as well as some of its Baltic and North Sea coasts. Also taken in parts.

 

For Microsoft Holiness - Another set of videos includes views of six of the country's most famous castles and palaces.

 

"Digital applications do not and do not intend to change the real world travel experience," GNTB chief executive Petra Hedorfer told the BBC.

 

"We already know that technology is changing the way we travel, and it's only going to accelerate in the post-epidemic environment," said Siobhan McManamy, director of tourism Ireland's markets.

 

Despite the massively stalled journey, it is too early to estimate the return on investment for Ireland and Germany: that is, the number of people who have actually seen the destination actually booked tickets. And have visited.

 

'Return price'

While VR will really help boost tourism, direct communication can be difficult to measure, says Thoyyib Mohammad managing director of the Maldives Marketing and Public Relations Corporation.

Microsoft Hololens VR glasses can show potential visitors six of Germany's most famous castles


 He believes that with the easing of restrictions over the next few months, VR will prove to be an important tool to help travelers get acquainted with a new environment and gradually build consumer confidence.

 

"As we begin to recover, there will be sections of the population who are willing to travel like crazy. Younger people will book flights as soon as possible," he said. Other parts of the population will not be more comfortable. "۔

 

He added that VR technologies can be an effective and powerful way to help customers feel more comfortable.

 

New Tech Economy is looking for a series of technological innovations to shape a new emerging economic landscape.

 

"They [passengers] may be shown health and safety measures, or in fact a check-in process at a hotel to make them feel safe, or boarding a flight or a plane.

 

VR has been used to promote snorkelling in the Maldives

"If you can make it easier for a customer to travel, they will eventually get booked. They will stay in a hotel, or they will fly with you. That's the return on investment - you Encouraging. Travel client. "

 

The airline that uses VR to replace travel is no exception. Since 2017, Japan-based First Air - which calls itself the "First Virtual Aviation Facility" - has been offering VR "flights" from Tokyo to countries with boarding passes, flight meals and scheduled events. New Zealand completes from Italy.

 

With the onset of the epidemic, the company's bookings have increased by 50%.

 

'Great Accelerator'

However, there are a number of restrictions that experts say the technology lags behind at the moment, including large, illegal headsets and high prices.

 

According to Mr. Flecha, the most important limitation is that there is still a reliable global brand that has put it on its BR. "The industry needs to believe in technology [for it to succeed]," he says.

 

It may have begun to change as soon as it launched in the US Amazon Explorer in early September, a platform that provides access to one-on-one virtual experiences with tour guides and locals in countries around the world. Is.

 

From visits to Kyoto neighborhoods in Japan to shopping for artisans in Costa Rica and fish taco cooking lessons in Mexico, the experiences offered on the public beta version of the high-tech giant.

 

As Mr. Flecha saw it, Amazon can predict the success or failure of VR in the explorer travel industry.

 

A high-tech company and a trusted brand - serious investment by Apple and Samsung in search of virtual reality - did they think could require "tremendous speed"?

 

In the case of the Maldives, VR is used’ to showcase various experiences on island features, such as morning yoga, snorkeling, or cooking lessons by the beach.

 

"Increasing investment in VR does not directly translate into future growth."

 

"However, VR used on the website, in print or even during [travel] fairs, can translate into potential conversions.

 

"Each medium provides a different return value, but the investment in VR marketing helps."

 

Increase passenger confidence?

However, some believe that the benefits of VR can be felt’ very quickly in travel.

 

Among them is the hospitality of McGregor-based travel and multinational consulting firm Accenture.

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